Social Media & Marketing Portfolio

As Social Media & Marketing Producer for Grattan Street Press, Anna created a variety of content for Instagram, TikTok, Threads and the Grattan Street Press website.

Explore a sample of her completed work below.

Glutt Website Assets

Key Deliverables
A new website banner for the Grattan Street Press home page and 6x product photos for Grattan Street Press’ collection of short horror stories, Glutt by Helena Pantsis.

Completed for
Grattan Street Press

Created with
Adobe Lightroom, Adobe Photoshop and Canva

Once TikTok Content

Key Deliverables
Video content to promote Grattan Street Press’ new title, Once by Annie Raser-Rowland. The aesthetic teaser was also cross-posted to Instagram.

Completed for
Grattan Street Press

Created with
Capcut and TikTok’s in-app editing tools

@grattanstpress want to win a copy of our next title? head to our i-g for more info and to enter 🧚 #publishing #newbook #booktok ♬ snowfall - Øneheart & reidenshi
@grattanstpress author annie raser-rowland discusses the inspiration behind her new novella, once. pre-orders will open soon – follow us for more info 💚 #booktok ♬ original sound - grattanstpress
@grattanstpress open gsp book mail with me, featuring our latest title: once by annie raser-rowland 💚 #booktok #newbook ♬ Chill Vibes - Tollan Kim

Key Deliverable
A static image to announce Grattan Street Press’ return and new team for Semester 2, 2024. As the primary target audience for Instagram is Gen Z/Millennials, the post was designed to mirror a trending meme format based on Charli XCX’s deluxe album, brat and it’s the same but there’s three new songs so it’s not. This resulted in the highest level of engagement out of all 2024 Instagram posts (98 likes, 6 comments and 16 shares).

Instagram Post: GSP’s brat era

Completed for
Grattan Street Press

Created with
Adobe InDesign

MZ Blog Content

Key Deliverables
A blog post (approx. 800 words) exploring a trending topic in Millennial/Gen Z pop culture and a feature image relevant to its content.

Completed for
Grattan Street Press

Image created with
Adobe Photoshop

Threads Content

Key Deliverables
3-5 Threads posts per week to promote Grattan Street Press titles, blogs and upcoming events.

Completed for
Grattan Street Press

Key skill
Copywriting